You have your Top Business Ideas and You get a lot of traffic from sites like Google and Facebook, but if you rely on them for visitors, you’re going to be at their mercy. If one or more of them suddenly decides your site doesn’t meet some random “quality score” or other factor, your traffic could dry up overnight. Fortunately there is another very effective way to drive traffic without having to rely on any of these types of sites.

The way to do this is to build an email list. If you have a list of subscribers, and you’ve built a good relationship with them, you can send traffic wherever you want, whenever you want, by simply sending them an email.

Just finished creating a new site? Just shoot a quick email to your list and you can be getting traffic to a brand new site within minutes.

Created a new product? Traffic and sales could be showing up within a few minutes of queuing up an email to your subscribers.

This method obviously means you have to have some subscribers on your list, so you’ll need to use other methods initially to get those subscribers. But if you’re not collecting leads on your site with some type of opt-in process, you’re leaving a lot of potential traffic (and revenue) on the table.

If those subscribers only come back to your site once after they join your list, you’ve still doubled the traffic from those visitors. Let’s say you get 100 people visiting your site each day, and 10 of those visitors wind up subscribing to your email list. It’s a bit of an oversimplication, but if you convince each of those 10 people to visit your site one additional time, you’ll get 110 visitors the following day.

And of course, 10 more people join your list that day so the next day you have 120 visitors. Over time, this number keeps getting bigger so even if that 100 visitors is all you ever manage to generate, the total number of people coming to your site will keep growing.

A subscriber list isn’t the only choice here. Building relationship on sites like Twitter and Facebook can have much the same effect. And to frank here, if you don’t take advantage of building list via Facebook, you are missing out a lot. I encourage you to have a look at WP Fan Pro. How to build Fanpages in just few steps.  The important factor is having some way of following up with people after they visit your site the first time. When these systems are set up, you will be able to create traffic on demand.

And if you are using Facebook, you are welcome to download my FREE WSO about 14 FREE Ways To Make Money On Facebook

Social sites like Twitter and Facebook have been a hot topic for the last couple of years, with various “How To Market” products showing up on the market. The problem is a lot of the marketers who have tried these sites wind up giving up because they don’t get very good results for their top business ideas.

Does that mean that it’s a waste of time to use these sites for marketing purposes? Not at all. It simply means that you need to approach them effectively.

The reason a lot of marketers aren’t happy with their results is because they approach social media as a way to broadcast their message to a bunch of people at once.

They follow scores of people on Twitter and add everyone they can find as a friend on Facebook. Then they start sending out links to everything under the sun that they want to get traffic to.

But they never take any time to develop a relationship with those people, so they wind up being just one more blip in a stream of noise that most of their followers never read. And if most of their followers are doing exactly the same thing it winds up being a bunch of noise that nobody ever even reads.

It’s much more effective to build long-term relationships on social media. Don’t just send out one self-serving post after another – take the time to interact with people. Reply to other people’s updates, ask them questions and get to know people a bit.

Share stuff that has value even if it doesn’t benefit you in any way. Social media is much the same as the “real” world, and this is how you would build relationships in person.

After you start to develop those relationships, people in your network will be a lot more open to clicking on stuff that does benefit you, since you’ve already proven that you offer value. And it will also help you to spend a little less on Facebook Ads, although that will really help you out in your prosperous way.

Of course, it goes without saying that you should also be providing a lot of value in the offers or other content that you direct your followers to. If not, you’re only going to manage to get them to click once or twice before they tune you out.

If you spend some time building relationships before you try to sell yourself, you’ll probably find that social media is a lot more effective for you and your top business ideas will live up.