You hear the term niche marketing all the time. Many internet marketing training guides tell you that you should promote highly specific niches if you want to expand your Top Business Ideas. Unfortunately this isn’t the best advice if you want to be able to grow your business. Let’s examine a few of the things you should consider before diving into a market.

First, let’s be clear on what the difference is between a niche and a market. A market is the broader overall topic, such as weight loss, while a niche is a subset of that bigger market, such as weight loss supplements.

Many people recommend you avoid the broad markets and instead focus on the smaller niches, because there is usually a lot less competition. While this is true, the end result of doing it this way is that you have a lot less opportunity for growth.

Being able to make multiple related offers to your audience is a critical piece of being successful with affiliate marketing.

When you target too tight of a niche, you may not be able to find enough offers that aren’t the same thing.

By targeting the broad market, you’ll have many more related offers that you could send to your audience.

For example, let’s say you were going to target the “lose weight” market. You’d have a ton of things to offer your audience: Read the rest of this entry

A lot of marketers, when they work with their Top Business Ideas, think of affiliate marketing in terms of getting a visitor to click a link, then hope they buy something. It’s a never-ending battle of having to find new visitors to replace the ones that clicked on a link and left your site. While this can work, it not only creates a lot of work, it also leaves a lot of money on the table.

Here’s the way to look at it. If 100 people visit your site every day and click an affiliate link (or just leave the site) you need to get another 100 visitors every day to maintain your revenue. If you want to improve them, you have to get even more.

What would your results be like if you could get some of those 100 people to come back to the site in the future? Your traffic would just keep growing over time, wouldn’t it?

Building an email list is how you can accomplish this. Building an email list means you’ll have to give up some short term revenue (you want those visitors to join your list, not click an affiliate link) but you can take control of your own traffic when you have an email list.

Once you get those people signed up for your email list, you can contact them over and over again, with various affiliate offers instead of just the one they might have clicked on otherwise. Provided you’re delivering value, you could have them on your list for years.

Isn’t that more logical than hoping someone clicks an affiliate link on your site?

The trick, mind you, is convincing all those people to join your email list. There are several strategies that can help with this.

First, if you can offer your visitors an incentive for subscribing, your results will be better. Something that’s relevant to your market and that your visitors are likely to be interested in. This could be a special report, an ebook, an email course or any number of other things.

Second, you want to put the opt-in form in highly visible locations on your website. You want every visitor to see two things – the opt-in form and the incentive you’re offering.

Exit pops are an effective way to collect opt-ins when someone tries to click away from the site. This can catch some of that “nearly lost” traffic before it is gone forever.

By using these simple strategies, you’ll be able to build an email list pretty fast, which means you can send traffic to your site with a single email.

Work with the examples above to find your best way to improve your Top Business Ideas

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Trying to create your most successful home based business can easily be compared to a team coach. When you watch a football game on TV, you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained.

Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches.

Affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars.

When you are one of many marketers who are trying to sell the very same product to the very same consumers, you had better have a plan to get at least your fair share of the market or more.

Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of all Internet marketing and in every niche.

Maybe you do have a long and impressive list of paid customers. That’s great! It means you have already won several of the affiliate marketing contests and come out on top. The problem is there are always those up and coming marketers who want your customers on their lists.

Your list and your competitor’s lists may well contain many of the same names and email addresses. Just having a list will not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not from your competitors.

So, you ask, what is it that I can do that will assure that my customers will buy from me? The answer is just one word… unique You have to be unique. You have to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is to buy from you competitors.

If you simply send out a marketing email advertising a product or service that you are an affiliate marketer for, you need to remember that there are dozens or maybe even hundreds of other marketers who are sending out marketing email advertising the exact same product or service and many of them are sending them to the same people that you are. You have to do something to make sure that your customers buy from you…you have to be unique.

There are several ways to achieve uniqueness. One way is to have established yourself as an expert in the field for which the product or service is being sold. You have to have become not only visible but credible, as well. This visibility and credibility is not easily achieved. It takes a lot of hard work, time and effort. But it will profit and build your most successful home based business.

Visibility and credibility are established by taking such measures as writing and marketing articles and E-Books, posting to blogs and forums, appearing as an expert on teleseminars and webinars, etc. The fact is that when people know you and trust you, they buy from you. They will buy from you even is your competitors are offering a better deal or more incentives.

People do not like to buy from strangers. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that you put into becoming visible and credible is the best time, effort and energy investment that you will ever make. Reputation is everything in the world of Internet marketing. Credibility makes you unique.

Another very important thing that you can do to insure that your customers buy a product or service for which you are an affiliate marketer from you and not from one of your competitors is to give them a very good and compelling reason to make the purchase from you. Offer something extra or a lot of different extras that will enhance the value of the product that you are marketing.

No matter what the niche or what the product is that is being marketed, there are free gifts that you can find that will make the product a better value if it is purchased from you.

For example: if you are marketing an E-Book about Internet marketing, you could add several additional free E-Books concerning different aspects of the broad subject of Internet marketing.

E-Books can be downloaded from PLR sites or even from E-Book banks and repositories. Another free gift that people can’t ever seem to get enough of is free utilities. There are many on the Internet and you can bet that there are some that will fit right in with whatever product or service that you are promoting.

While other marketers who are selling the very same product that you are, simply send out marketing emails that recommend the product to their lists, you will be adding value to the product and doing it for free to boot.

Add extras! Add free gifts! Even better than extras and free gifts is additional help to use the product or service that is being sold. You can offer a free teleseminar for those who buy the product or service from you that will make the product or service better or easier to use.

You can most likely even get the producer or the product or service to speak at your event if you plan far enough ahead. People just love teleseminars… and they love free…when you add teleseminar and free together, you will have a winning play that might just score the proverbial touchdown for you. Go ahead and build on your most successful home based business.